2026-01-16
vivo Production Estimated to Surge 20% in Q3, Shaking Off Memory
According to the latest forecast data provided by DataTrack, vivo's smartphone production volume in China is expected to reach 26.5 million units in the third quarter of 2026, a substantial growth of 20.5% compared to the previous quarter's 22 million units, and an increase of 11.3% compared to the same period in 2025. This data indicates that after experiencing inventory adjustments and a production slowdown from late 2025 to the first half of 2026, vivo will witness a strong V-shaped rebound in the third quarter, with production levels approaching the peak range seen in 2024.
Observing the detailed data, production estimates for the first half of 2026 are relatively conservative, with the first and second quarters at only 21.5 million units and 22 million units respectively, significantly lower than the average level of 27 million units in the second half of 2024. This reflects the headwinds faced by the supply chain at the beginning of the year; notably, production in the fourth quarter of 2025 had already fallen to 22 million units, indicating that the manufacturing side is undergoing a period of cautious consolidation until signs of breakthrough capacity expansion appear in the third quarter.
Regarding this fluctuation, market analysis institutions point out that supply chain costs are a key variable. According to recent reports from Omdia and Counterpoint, shortages and price increases in memory components such as DRAM and NAND Flash have become major constraining factors in the 2026 smartphone market, forcing manufacturers to control production during the off-season to optimize profit structures. However, as vivo continues to push its premiumization strategy (such as the X series flagship phones) and maintains a leading market share in overseas markets like India, the new model launch cycle and peak season demand in the second half will become the core drivers for the recovery in production volume.
Looking ahead, in the short term (1-2 months), vivo will still face challenges from soaring component costs, and production schedules may remain at a conservative level of around 22 million units; the status of upstream chip supply needs to be closely monitored. In the medium term (3-6 months), as the third-quarter production forecast jumps to 26.5 million units, it indicates a recovery in brand confidence regarding second-half sales. In particular, the rising penetration rate of AI phones and the replacement wave in emerging markets will be key catalysts supporting its production volume's return to a growth trajectory.
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