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Momentum Weakens After Peaking in Q1; China ODM Server Shipments

2026-01-16

According to the latest forecast data from DataTrack, domestic China ODM Direct server shipments are expected to drop to 58,000 units in the third quarter of 2026, a decrease of 7.9% from 63,000 units in the second quarter, and significantly lower than the peak of 67,000 units in the first quarter. Although there is still a 9.4% year-on-year increase compared to 53,000 units in the same period of 2025, the consecutive quarter-on-quarter decline indicates that the market is entering a correction phase after experiencing strong stocking in the beginning of the year.

Observing the detailed data, the market trend presents a clear "inverted V-shaped" reversal. Shipment volumes consolidated at a low level of 53,000 units for a long period during the first three quarters of 2025, then jumped to 62,000 units in the fourth quarter of 2025, and reached a peak of 67,000 units in the first quarter of 2026. This wave of inventory pull-in mainly reflected concentrated procurement by Cloud Service Providers (CSPs) during the initial implementation of new annual budgets. However, the subsequent decline in the second and third quarters implies weak demand for traditional general-purpose servers, or that limited supply of high-end AI servers has hindered overall volume expansion.

In-depth attribution analysis shows that the capital expenditure structure of Chinese CSPs (such as Alibaba, Tencent, and ByteDance) is undergoing drastic adjustments. According to analyses by Goldman Sachs and TrendForce, although the 2026 capital expenditures of Chinese cloud giants are estimated to increase significantly year-on-year, funds are highly concentrated in extremely high-priced AI servers and related infrastructure, resulting in overall server "procurement unit counts" not necessarily surging in tandem. In addition, constrained by U.S. chip export controls, operators are shifting to purchasing domestic chips such as Huawei's or downgraded NVIDIA products; technical integration within the supply chain and yield rate issues may also be limiting the explosive potential of ODM shipments.

Looking ahead, in the short term (1-2 months), market focus remains on the delivery peak at the beginning of 2026, with supply chain revenue expected to benefit from the strong data in Q1. However, medium-term (3-6 months) risks have emerged. With forecast values for Q2 and Q3 trending lower quarter by quarter, investors need to be alert to inventory destocking risks by CSPs following overheated AI investment, as well as whether potential new rounds of U.S. sanctions will further compress the supply chain's production flexibility.

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